No. Of Franchisees
Break Even In
Why franchise with us?
Do you want to be part of an early morning fitness revolution that’s changing the way people get fit and lose weight? Do you want to enjoy the freedom of being your own boss?
If your answer is “yes”, a Dawn Breakers franchise is the opportunity you’ve been looking for.
We’re currently recruiting new franchisees across the UK, so if you’re passionate about helping people get in shape and love motivating people to be their best, you could be just the person we’re looking for.
You’ll get all the training you need to get started, and ongoing franchise support from our expert team.
Don’t delay – get in touch and find out how you can turn your passion into profit.
Why we franchised?
As a sector, franchising in the UK is continually growing. There are currently 910 franchise systems in operation and the contribution of franchising to the UK economy is estimated to be £15billion – an increase of 46% over the past 10 years and up 10% since 2013. The total number of people employed in franchising in the UK is 621,000, of which 321,000 are in full-time employment.
After operating the business for two years and seeing steady growth, Andy and Bonnie decided the time was right to expand the business. They researched the market and started considering the benefits of a franchise model to help expand the business throughout the UK, making the decision to proceed with franchising the business in April 2017. Their franchise model will see the Dawn Breakers concept replicated across the UK by franchisees who can grow the business in their local area.
What makes us different?
The health and fitness industry is addicted to fads and short term solutions that promise the world but fail to deliver. Every month sees a new diet or fitness craze hit the headlines. There is a huge gap in the market for a solution that really works. We fill that gap.
Something we often hear is: “I’ve tried everything to lose weight/get in shape, and nothing works.” In reality, pretty much all of it works if it’s applied as instructed. The trick is in making it sustainable. Running a marathon every day will certainly keep your weight in check, but could most people do it? The same goes for giving up carbs or eating like a caveman.
The Dawn Breakers programme is accessible, realistic and enjoyable for just about everyone. That’s the magic formula.
Why is there demand for what we offer?
The likes of Les Mills, Bootcamp UK and Radical Fitness have shown that there is high demand for fitness classes in the UK. However, HIIT-based programmes like these are typically designed as drop-in classes, not the distinctive 6 week, structured course that Dawn Breakers offers.
Dawn Breakers classes are always run indoors and you don’t have to take time away from your life to do it. It can just be part of the daily routine. There’s also the benefit of more focus and better results that comes from not drifting in and out of a gym or attending the odd bootcamp when the weather’s nice…
And very few competitors offer nutrition advice – which is so critical to successful fat reduction and athletic improvement – alongside their fitness program.
The Franchisee will attend an initial induction training program at the Dawn Breakers Head Office in Andover. The training is designed to be interactive and dynamic, engaging all learning styles. It will be residential with a mix of practical training, classroom training and attending existing classes. Current instructors will be on hand during induction training to offer support and insight.
This is the Dawn Breakers Basic Standards Training, and will include:
- Corporate induction
- Class content & syllabus
- Dawn Breakers product range
- Point of sale and display materials
- Dawn Breakers client service
- Dawn Breakers standards
- Being a Franchisee – what is expected
- Operating a business
You’ll attend the whole course, which is delivered through a combination of classroom-based and practical training (attending Dawn Breakers classes).
What ongoing support/training is provided?
Following your induction training you’ll receive an additional 10 days field support in your first year of operation.
Training covers the following areas: Social media management – creating and maintaining your support group. Marketing and promotion. Class delivery and content. Nutrition. Fielding queries. Back of house systems training. Front of house practical training.
Ongoing training will be delivered on a quarterly basis.
How much can I earn in the next 5 years...
Realistic projections indicate that Franchisees can expect to achieve a turnover:
£56,000 in Year 1
£135,000 in Year 2
£170,000 in Year 3
£200,000 in Year 4
£235,000 in Year 5*
*these are potential turnover figures that will vary depending on number of courses per programme run.
A Franchise opting to run more than one Dawn Breakers Franchise within their territory can expect this figure to increase exponentially.
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